个人简介
Prof. Rajat Gera
Prof. Rajat Gera
Manav Rachna University, India
简介: 
Dr Rajat Gera is working as a Professor and has over 16 years academic experience of Teaching, Research, Training and Consultancy in leading Business Schools and Institutions of India and abroad. He has been awarded PhD in Management by GGS Indraprastha University, New Delhi. He has done his MBA (PGDRM) in Marketing and Finance from IRMA, Anand and B.Tech. in Agricultural Engineering from Allahabad University. He has over 30 International and National publications and is the author of two books. He has authored cases which have been published by Richard Ivey Business School and (available at Harvard Business School Publishing) and London Business School, UK. He is visiting faculty for “Centre for Marketing”, Asian Minor studies, Fontys University, Eindhoven, Netherlands, under the Erasmus Mundus scholarship program of European Commission and at ISS KIMEP, Almaty, Kazakhstan.. He has industry experience of over six years with leading Public and Private sector companies in Sales and Marketing and Operations. He has been associated with Management development programs for BP,BHEL, BEL, NTPC, ONGC, Airtel, Vodaphone, and various other organizations of repute. His areas of research interest are modeling the linkages of service quality with behavioral intentions, e-service quality, service quality structure and measurement, e-learning and corporate reputation.