Biography
Prof. David W. Stewart
Prof. David W. Stewart
Loyola Marymount University, USA
Title: Linking Marketing, Analytics, and the Performance of the Firm: Implications for Management Practice and Education
Abstract: 
This paper describes growing efforts to link marketing activities, marketing outcomes, marketing analytics, and the performance of the firm on the three dimensions of the triple bottom line: profits, people and planet, including the activities and recommendations of the Marketing Accountability Standards Board and the ISO Technical Committee 289. Implications for management practice and for management education are described and discussed.
Biography: 
David W. Stewart holds the President’s Professor of Marketing and Business Law in the College of Business Administration at Loyola Marymount University in Los Angeles. He has previously served as a tenured member of the faculty and in various administrative roles at Vanderbilt University, the University of Southern California, and the University of California, Riverside. He was the 1988 MSI Visiting Scholar at General Motors Corporation and served as a manager of research for Needham, Harper, and Steers Advertising (now DDB) early in his career. David has authored/co-authored over 250 publications and 12 books, including the MASB book, Accountable Marketing: Linking Marketing Actions to Financial Performance. He is past Editor of Journal of Marketing, the Journal of the Academy of Marketing Science and the Journal of Public Policy and Marketing. He is the current Vice President for Publications of the American Marketing Association and founding chair of the Marketing Accountability Standards Board. 

Dr. Stewart’s research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. Dr. Stewart has been awarded the American Marketing Association’s Award for Lifetime Contributions to Marketing and Public Policy, the Elsevier Distinguished Marketing Scholar Award by the Society for Marketing Advances and the Cutco/Vector Distinguished Marketing Education Award by the Academy of Marketing Science.  He has also received the American Academy of Advertising Award for Outstanding Contributions to Advertising Research for his long-term contributions to research in advertising. Dr. Stewart has been an officer in numerous professional organizations including the American Marketing Association, the American Statistical Association, the Society for Consumer Psychology, and the American Psychological Association. He has consulted with such organizations as Hewlett Packard, Agilent Technologies, Coca-Cola, Hughes, NCR, Texas Instruments, IBM, Intel, Samsung, Visa, Xerox, and the Federal Trade Commission. He has offered executive education programs in more than 25 countries on five continents. David received his BA from the University of Louisiana, Monroe and his MA and PhD in Psychology from Baylor University.